{
  "brand": "NextReach Studio",
  "tagline": "Reach what’s next.",
  "edition": "2026-10-07",
  "colors": {
    "core": { "terracotta": "#C76B50", "charcoal": "#2A2A2D", "cream": "#F5F1E9", "stone": "#A69D92", "white": "#FFFFFF" },
    "functional": { "lightCanvasAccent": "#97402E", "darkCanvasAccent": "#E58D72" },
    "source": "Core: BRANDING.md. Functional: src/styles/globals.css homepage tokens."
  },
  "fonts": {
    "display": { "family": "Cabinet Grotesk", "weights": [700, 800], "trackingEm": -0.04 },
    "body": { "family": "Plus Jakarta Sans", "weights": [400, 500, 600], "trackingEm": 0 },
    "technical": { "family": "JetBrains Mono", "weights": [400, 500], "trackingEm": 0.06 }
  },
  "logo": {
    "masterViewBox": [0, 0, 120, 150], "strokeUnits": 7.5,
    "linecap": "round", "linejoin": "round", "clearSpaceUnits": 30,
    "clearSpaceDefinition": "1X = arrowhead height. Derive X from the scaled emblem; protect the entire lockup.",
    "minimumDigital": { "markHeightPx": 20, "horizontalWidthPx": 120, "stackedWidthPx": 80 },
    "minimumPrint": { "markHeightMm": 6.25, "horizontalWidthMm": 28, "stackedWidthMm": 20 },
    "campaignRecommendedHorizontalWidthPx": 240,
    "rules": ["Use supplied master paths", "Scale proportionally", "No lettering inside the geometric symbol", "No stretching, rotation, glow, or palette substitutions"]
  },
  "campaign": {
    "canvasWidthPx": 1080, "columns": 12, "marginPx": 72, "gutterPx": 24,
    "spacingPx": [8, 16, 24, 32, 48, 64, 96],
    "headlinePx": [88, 112], "supportPx": [36, 40], "labelPx": [28, 32],
    "maxHeadlineWords": 7, "maxSupportWords": 18, "ctaWords": [2, 4],
    "formats": { "portrait": [1080, 1350], "square": [1080, 1080], "story": [1080, 1920], "landscape": [1200, 628], "openGraph": [1200, 630] },
    "storySafeArea": { "topPx": 250, "bottomPx": 340, "sidesPx": 90, "note": "Working starting point; verify the current placement preview." }
  },
  "motion": { "controlMs": 180, "entranceMs": [400, 600], "easing": [0.23, 1, 0.32, 1], "properties": ["transform", "opacity"], "reducedMotion": "Static or instant transition" },
  "print": { "businessCardMm": [85, 55], "proposalMm": [210, 297], "bleedMm": 3, "safeMarginMm": 5, "rasterPpi": 300, "color": "Use printer ICC profile and proof on actual stock. No universal CMYK or Pantone match defined." },
  "contact": { "email": "hello@nextreachstudio.in", "phone": "+919822379976", "website": "https://www.nextreachstudio.in" }
}